About PPA
With 'Pay Per Action' you only pay for the 'Action' when performed. In our case this 'Action' is a qualified candidate/jobseeker leaving there contact details for you to follow up.
The advantage that PPC/PPA holds over other online/offline advertising methods:
You only pay for the actual click-through to your site/vacancies. Through most other forms of advertising in general there are no guarantees to how much one might end up paying per visitor acquired (candidate).
TV, radio, print, and other traditional advertising normally force you, the advertiser, to bear all the cost/risk regardless of the effectiveness of the campaign. Even though PPC does not guarantee every response will be suitable it does significantly decrease the risk involved compared to many other forms of advertising.
You only pay for the responses you receive and they are measurable both by quantity and quality. It is a common fact that visitors clicking on to your site/vacancies through search engines etc are much more likely to purchase products or services, as these visitors, in theory, are actively looking for what you have to offer.
Both 'Pay Per Click' and 'Pay Per Action' have their own advantages and disadvantages: The advantage of 'Pay Per Click' is that the fee per 'Click' is less expensive than the fee per 'Action'. This is because it may take ten 'Clicks' to lead to one 'Action'. The disadvange is you know how many people have viewed your vacancy but have no contact details to follow up people who didn't apply. It follows that an advantage of Pay Per Action is that although you pay more for an 'Action' than you do for a 'Click' you know that only serious applicants will apply and you can follow up any prospects that don't go on to apply to your vacancy. Recruiters get an excellent ROI and Bloggers earn money from blogging to their audience with live IT jobs of interest to them. Our Job sectors and Widget sectors are: Accountancy Jobs Accountancy (Qualified) Jobs Actuarial Jobs Admin and Secretarial Jobs Automotive Jobs Banking Jobs Charity & Voluntary Jobs Construction & Property Jobs Customer Service Jobs Education Jobs Engineering Jobs Financial Service Jobs FMCG Jobs General Insurance Jobs Graduate Jobs Health & Medical Jobs Hospitality & Catering Jobs HR & Training Jobs IT & Telecoms Jobs IT Contracting Jobs Legal Jobs Leisure & Tourism Jobs Management & Executive Jobs Manufacturing Jobs Marketing & PR Jobs Media & Creative Jobs Multilingual Jobs Public Sector Jobs Purchasing Jobs Recruitment Consultancy Jobs Retail Jobs Sales Jobs Scientific Jobs Sciaol Care Jobs Temporary Jobs Transport & Logistics Jobs
